During our Fiction Marketing Workshop we share everything we’ve learned in nearly three decades of working with authors, publishers, and marketing experts. We’ve worked with dozens of authors who have hit the bestseller lists – including hitting #1 on the New York Times list. We’ve helped authors design marketing campaigns that helped them sell thousands of books. We’ve helped authors get on national TV and radio, get read by tens of thousands and create an outstanding online presence.
Can we do the same for you? Yes. Absolutely.
There will be no hype, no squishy motivational speeches, and no pie-in-the-sky ideas that sound good in a classroom but haven’t been tried in the real world. What we cover works. Period.
Here’s are a few of the things we’ll talk about:
- What a novelist’s brand is, how to, discover it, and how to establish it
- Five things you can do to become your publisher’s favorite author (and get extra help because of it.)
- What you should expect from your publisher, and what you shouldn’t
- How get the maximum impact out of social media, your Web site, and your blog.
- The seven keys to great ad copy, and how you can use those keys to get free (or nearly free) advertising
- How to find new, untapped markets for your books
- Three strategies for working successfully with an outside publicist
Most important we’ll show you how to create—and implement—your own, personalized marketing plan to make your novel stand out in a crowded marketplace.
Yes, you heard right. We’ll help you design a marketing plan customized for you and your novel.
We’ll help you figure out exactly what to do. When to do it. Where to do it. And who to do it with.
Plus, we’ll cover the marketing philosophies behind WHY you do it – so you learn to think like a marketer in every moment. Which means you’ll know how to make a success out of every book you write for the rest of your career.
This workshop is hands on. Small. Intimate. Lots of one-on-one time with the instructors. A little bit of buck, for a very big bang.
Are you ready?
Your instructors:
Chip MacGregor is the president of MacGregor Literary. With more than three decades in the publishing business, he has made his living as a writer, editor, publisher, and agent, and has developed a reputation for sharing the real information with authors. There’s no pie-in-the-sky with Chip – he’ll tell you exactly what you need to know in order to succeed.
For over twenty-five years Jim Rubart has worked with clients such as ABC, AT&T/Cingular, and Clear Channel Radio as well as with authors and publishers. He is the owner of Barefoot Marketing, writes recurring columns for Christian Fiction Online Magazine and is on the board of The Northwest Christian Writers Association. His novel ROOMS from B&H Fiction will be published in April 2010.
What People Are Saying…
“This workshop really helped me focus and get down to specifics! I appreciated the honest about getting rid of the mundane and really making my marketing copy appeal to readers.”
–From Edgar-nominated novelist Pat Rushford, who has sold more than 500,000 books
“The time was very valuable. I gained insight into the industry and really appreciated the time spent helping us brainstorm ideas for branding.”
–From McAuliffe Fellow Maureen McQuerry, author of the Wolfproof Trilogy with Amulet
“This workshop was a 10! It was a gift. I’ve been grappling with marketing but haven’t felt like I’ve had the tie to get going. This retreat gave me a place to start that I can fit into my life.”
–From
Leslie Gould, novelist with Random House and Guideposts
The Fiction Marketing Workshop will be held three times:
March 19-20, 2010, in Nashville
To register, to ask questions, or to find out about the hotel where we'll be meeting, you can write to Tiffany at tiffcolter(at)gmail(dot)com.
We hope you can join us.
